The Xero Press

Woman walking through a city block with Xero Shoes Pacer Lite

Xero Shoes Launches Pacer Lite, Its First Barefoot Shoe Built Specifically for Walking

Designed for training, active recovery and natural movement, the Pacer Lite pairs barefoot design with an outsole built around the walking gait Xero Shoes launches the Pacer Lite, its first performance walking shoe. The Pacer Lite combines the brand’s barefoot fundamentals (zero drop, a wide foot-shaped toe box and a thin, flexible sole) with a walk-specific outsole designed around how people actually walk. Walking is already central to how Xero Shoes customers move. In a February 2026 survey of thexeroshoessale.com customers, 80 percent of respondents said they walk four to seven days a week, and 32 percent said they walk for fitness. Research suggests that walking in barefoot shoes can be effective for foot strength. The 2019 randomized study published in Medicine & Science in Sports & Exercise found that eight weeks of walking in minimalist shoes increased foot muscle size and strength comparable to a dedicated foot-strengthening exercise program. “Xero Shoes is a brand built on natural movement, and walking is one of the most natural forms of exercise,” said Megan Elias, Director of Product Merchandising at Xero Shoes. “The Pacer Lite gives walking a purpose, whether people use it for training, active recovery or as a foundation for lifelong strength.” Built for Walking To design the outsole, the Xero Shoes product team studied research on the walking gait and how pressure moves through the foot with each step. The team also mapped the four most common ways people use walking shoes: walking, fast walking, hilling (walking uphill) and rucking (walking with a weighted vest or pack). “When you walk, pressure spikes as your heel hits the ground, transitions through the arch, and then spikes again as you push off your toes,” said Ciera Schelling, Product Designer at Xero Shoes. “Those are the two most important moments, so that’s where we focused.” The result is an outsole that follows the natural S-curve of a walking stride, supporting a smooth heel strike, steady midstance and efficient push-off. The largest, most durable lugs sit at the heel and forefoot, where walking, hills and rucking put the most pressure and wear. Smaller lugs sit under the inner arch and outer toes, which act mainly as stabilizers. Tailored cutouts keep the shoe light and flexible. Your browser does not support video playback. Heel-Strike Support Without Losing Ground Feel Walking differs from running in one key way: most people land heel-first. To support that natural heel strike, the Pacer Lite adds heel-strike support: an embedded performance foam that sits exactly where the heel meets the ground. It absorbs impact without dulling the ground feel that makes the natural walking gait so efficient. Because the foam is only in the heel, the rest of the sole stays thin and flexible. Still Unmistakably Barefoot The Pacer Lite keeps Xero Shoes’ barefoot fundamentals, with a zero-drop platform, a wide toe box and a 10mm sole (13.5mm with the removable insole). A breathable engineered mesh upper keeps feet cool on long walks. A shortened eyerow, internal lockdown and molded heel hold the foot securely while leaving the toes free to spread. At 8.4 oz (women’s size 8) and 9.6 oz (men’s size [9]) per shoe, it’s built for every walk in a day: the commute, park paths, city sidewalks, walks with the dog, brisk fitness walks and rucking.
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Xero Shoes Launches the X2, the Brand’s Next-Generation Barefoot Basketball Shoe

Xero Shoes Launches the X2, the Brand’s Next-Generation Barefoot Basketball Shoe

New FeelTrue® MAX sole, X-Lock security and a women's-specific last  Xero Shoes launches the X2, the brand's second basketball shoe, built on the barefoot, natural movement philosophy of the X1, one of the first barefoot basketball shoes worn in the NBA and WNBA. While the category keeps stacking foam higher and locking the ankle down tighter, the X2 goes the other direction. Instead of adding bulk, it strips performance down to what the foot actually needs: ground connection, natural flex and a secure hold that moves with the player instead of against them. When the X1 launched in March 2025, core sizes sold out quickly as athletes, coaches and trainers responded to a shoe that was lightweight and connected to the court. Independent reviewers agreed: WearTesters scored the X1 8.5 out of 10 and wrote that it "proves that it absolutely can" work as a basketball shoe. The X2 keeps what players loved, including the foot-shaped toe box for balance and stability and the zero-drop platform that keeps the heel and forefoot level for a powerful push-off, but also features new upgrades. Upgraded Sole Engineered for Power The X2 debuts the brand's new FeelTrue® MAX sole. Its ultralight SPU outsole is thinner, lighter and grippier than rubber, engineered to maximize power transfer on every jump, cut, plant and hard drive down the court, game after game. A classic herringbone pattern, reimagined for hardwood, provides the grip for quick multi-directional movement. Court Connection Beneath the foot, a performance foam layer and a Poron® strobel layer add protection against impact. At 12.5mm, the X2 sits roughly half as high off the hardwood as the lowest-profile mainstream performance basketball shoes. Secure Lockdown Xero Shoes' X-Lock system, functional tensioning straps combined with a tongue gusset, locks the foot in place without limiting the natural range of motion needed to generate on-court power play after play. An engineered upper with 3D-printed overlays gives the X2 an evolved look in a single hybrid-height silhouette, replacing the X1's separate Mid and Low. One of the Lightest Performance Basketball Shoes The X2 weighs 10.6 oz (women's size 8) and 12.4 oz (men's size 10), putting it among the lightest true performance basketball shoes available. Independent lab testing by RunRepeat puts the average basketball shoe at 13.3 oz.  Women’s Specific Design Most women's basketball shoes, including many signature models, are built on unisex or men's lasts and offered in smaller sizes and different colors. The women's X2 is a rarity: it is built on a women's-specific performance last that keeps the same wide toe box as the men's shoe with a lower volume and a narrower heel to fit her foot.  NBA athlete Isaiah Stewart returns as a Xero Shoes partner for the X2 launch. He's worn the X1 in professional play and training since 2025. "I bring a lot of power to the court, in games and training. Most shoes get in the way of that, but not this one. With the X2 I feel low-to-the-court, fast and locked in." The X2 is available now at thexeroshoessale.com for $169.99.  
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Xero Shoes Introduces Mesa Summit, the Brand’s First with a Rock Guard

Xero Shoes Introduces Mesa Summit, the Brand’s First with a Rock Guard

Lightweight Trail Shoes Built for Trail Running, Hiking, and Natural Movement Xero Shoes Mesa Summit and Mesa Summit WP lightweight trail shoes arrive August 2026, designed for runners and hikers who want ground feedback and protection without the stiffness, weight, or overbuilt feel common in many trail shoes.  Barefoot trail shoes offer real advantages to let feet move naturally: lighter weight, zero-drop design, and a wide toe box for better comfort. But the most common tradeoff is too little protection: feeling every rock and root underfoot. That’s where Mesa Summit provides protection where it matters and freedom where it counts. A new ESS rock guard, the first in Xero Shoes, is embedded in high-impact zones and helps shield feet from rocks and roots without stiffening the ride. The updated abrasion- and debris-resistant polyester mesh upper, reinforced with a 3D-printed overlay, adds durability without compromising flexibility or lightweight comfort. For wet conditions, the Mesa Summit WP retains breathability with waterproof protection. These upgrades improve Xero Shoes’ popular Mesa Trail franchise. “Mesa Summit is about helping people move on the trails the way their bodies were designed to move,” said Michael Pao, Chief Product Officer at Xero Shoes. “It combines the protection you need on technical terrain with the natural feel, flexibility, and ground connection that define our barefoot experience." Mesa Summit Stack Height: 12mm (9.5mm + 3.5mm removable insole) Lug Height: 3.5mm Drop: 0mm Strategically-placed ESS rock guard embedded into a layer of performance foam that protects high-impact zones Updated abrasion and debris-resistant polyester mesh upper reinforced with a 3D-printed overlay Grippy outsole with EVA cutthroughs reduces weight and maintains traction Secure fit and lockdown through the heel and midfoot and a foot-shaped toe box  Flexible construction preserves natural foot movement as the shoe bends and flexes throughout running/hiking stride Weight (each pair): Men’s 9: 9.8oz Women’s 8: 8.4oz Mesa Summit WP Stack Height: 12mm (9.5mm + 3.5mm removable insole) Lug Height: 3.5mm Drop: 0mm Weight (each pair):  Men’s 9: 10.4oz  Women’s 8: 9.6oz XeroTex® Waterproof Membrane combined with a debris collar Strategically-placed ESS rock guard embedded into a layer of performance foam that protects high-impact zones Updated abrasion and debris-resistant polyester mesh upper reinforced with a 3D-printed overlay Grippy outsole with EVA cutthroughs reduces weight and maintains traction Secure fit and lockdown through the heel and midfoot and a foot-shaped toe box  Flexible construction preserves natural foot movement as the shoe bends and flexes throughout running/hiking stride
Read More Xero Shoes Introduces Mesa Summit, the Brand’s First with a Rock Guard

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Two Iconic Xero Shoes Sandals Now Available at Free People

Two Iconic Xero Shoes Sandals Now Available at Free People

(Broomfield, CO) March 26, 2024 – Xero Shoes partners with Free People to introduce two barefoot sandals, the Genesis and Z-Trek, into the fashion-forward retailer’s footwear collection. This collaboration marks a significant step for Xero Shoes as it expands its reach to fashion-conscious consumers, particularly those who appreciate a blend of natural movement, style and comfort.The two sandals, Genesis and Z-Trek, are crafted with the Xero Shoes’ DNA – wider, foot-shaped toe boxes and zero-drop, flexible soles, they are designed to mimic the natural, barefoot experience. Xero Shoes continues to revolutionize the footwear industry by offering more than 50 styles of innovative barefoot shoes, boots, and sandals. Xero Shoes Genesis Packable Sandal is a staple of the product line with its huarache design and thin sole that offers the ultimate barefoot-inspired experience. It has adjustable cord straps that help tailor the perfect fit, and a traction outsole to ensure grip on any surface. The sandal is lightweight and packable, making it the perfect essential for your travel and getaway adventures. Xero Shoes Genesis Packable Sandal Price: $45 Weight: 8.8oz for the pair (women’s size 7) Colors: Grisaille, Stone, Black Women’s Sizes: full sizes only, from 6-10  Xero Shoes Z-Trek Packable Sport Sandal can take you from the trail to the city with a sport sandal upper and the lightweight, barely-there feel of a packable travel sandal. This sandal is made from recycled nylon rPET straps that are fully adjustable to provide a customized fit. The sandals’ dual-direction chevron tread offers excellent grip on varying surfaces.Xero Shoes Z-Trek Packable Sport Sandal Price: $60 Weight: 8.8oz for the pair (women’s size 7) Colors: Green, Black Women’s Sizes: full sizes only, from 6-11 Shop Xero Shoes sandals online at freepeople.com/brands/xero-shoes.###ABOUT XERO SHOESXero Shoes is one of the leading natural movement footwear brands with more than 50 casual and performance shoes, boots, and sandals. Co-Founders, husband and wife Steven Sashen and Lena Phoenix, founded the brand in 2009 with a DIY sandal-making kit and has grown to almost $50 Million net revenue. Xero Shoes are inspired by barefoot walking and allow your feet to function naturally while providing protection and style. The brand's goal is to offer comfortable and natural footwear, enabling people to "Live Life Feet First". Xero Shoes has more than 1.5 million loyal customers globally in North America, Europe, Asia and Australia. ABOUT FREE PEOPLEFree People is a global lifestyle brand, defined by femininity, creativity, curiosity and adventure, with offerings in unique apparel, intimate wear, shoes and accessories. As an expansion of our lifestyle, Free People has moved into wellness, fitness, travel and curation of beauty starting from the inside out. The Philadelphia-based retailer is available via our global, UK and China sites, top department and specialty stores, as well as via Instagram, Facebook, Pinterest and X.

Xero Shoes Expands Operations, Moves to a New Office in Broomfield, CO

Xero Shoes Expands Operations, Moves to a New Office in Broomfield, CO

Xero Shoes Expands Operations, Moves to a New Office in Broomfield, COBroomfield, CO (November 11, 2023) - Xero Shoes, a natural footwear brand, moves to a new office location in Broomfield, Colorado to support the brand’s growth and market traction. The new office address is 320 Interlocken Parkway, Suite 100, Broomfield, CO 80021.At 15,615 sq. ft., the new office is more than double the size of Xero Shoes’ previous location, which measured 7,316 sq. ft. This expansion marks a significant milestone in the company's journey. Net revenue from January 1 through June 30, 2023, increased by 24 percent over the prior year for US and Europe. The additional space accommodates the growing team: Xero Shoes now has 96 full-time employees in the US and EU.Xero Shoes' commitment to providing natural, foot-shaped, comfortable footwear has led to substantial growth in recent years. Xero Shoes opened its first customer-facing retail store in April 2023 at 11777 East 55th Ave. Suite 101, Denver, CO 80239. In January 2022, the brand expanded to a 86,200 sq. ft warehouse, six times larger than the former.###

Xero Shoes Launches New Barefoot Shoes for Running, Hiking and Casual Wear

Xero Shoes Launches New Barefoot Shoes for Running, Hiking and Casual Wear

Broomfield, CO (August 22, 2023) – Barefoot shoe brand, Xero Shoes, just launched eight new styles: two updated running shoes, two trail runners, a workout trainer, a waterproof hiking boot, a men’s casual moccasin, and a faux wool slipper. Now with more than 45 styles, Xero Shoes adds styles for every occasion to meet the growing demand, as worldwide searches for "barefoot shoes" have steadily risen since 2021, currently at “peak volume” according to Google Trends. “The talented designers on our team developed our brand into a full-fledged line that appeals to the masses,” says VP of Product Development, Shaun Aharam. “Our Chief Product Officer, Dennis Driscoll, established the foundation of our Xero Shoes’ DNA, which prioritizes natural movement, and with his guidance, we've maintained this focus while incorporating creative design elements.”Xero Shoes’ new styles will be 20+ percent off during the launch sale from August 22 through September 5. Shop and buy at thexeroshoessale.com/fall23sale in the US and xeroshoes.eu/fall23sale in Europe.Xero Shoes’ Fall/Winter lineup includes updates to bestsellers and new styles:RUNNING SHOES Scrambler Low – An ultra-lightweight trail runner, unparalleled lightness and flexibility are guaranteed by the fiberlite technology in the Michelin sole. HFS II - An evolution of the best-selling road running shoe, with a more aggressive tire tread-inspired outsole for comfort. Mesa Trail WP – A waterproof version of the best-selling trail shoe, Mesa Trail. This version keeps your feet dry on cold or wet runs in a surprisingly lightweight package. Speed Force II – The “closest-to-barefoot” racing flat. Co-founder and Masters All-American sprinter, Steven Sashen, uses this for training, racing, and everyday wear. WORKOUT/ATHLEISURE SHOE Nexus Knit – Provides comfort and style to wear for workouts and everyday activities, with a premium knit booty design that’s sleek, stylish, and breathable. HIKING BOOT Ridgeway – A waterproof mid-height hiking boot with a classic, retro look that strips away every bit of unnecessary weight and stiffness. CASUAL SHOES Pagosa – This slipper is light as a feather, the vegan-friendly synthetic wool keeps you cozy in cool weather. The collapsible heel lets you wear it as a slide if you like. Kona – A coastal-style slip-on moccasin for men, made with lightweight, breathable chambray cotton. As Xero Shoes’ founders and co-CEOs, Steven Sashen and Lena Phoenix discussed on the “How I Built This” podcast, the brand may have started with just a “barefoot running sandal kit” in 2009, but now has a cult-like following of people who never want to wear anything other than the brand’s lightweight, comfortable, foot-shaped shoes, boots, and sandals.Xero Shoes distinguishes itself from other brands by prioritizing natural comfort through a foot-first design. This includes a wider, foot-shaped toe box, a non-elevated “zero-drop” heel, a flexible sole that allows feet and toes to bend and move naturally and that’s so durable it’s backed with a 5,000-mile sole warranty.###

Xero Shoes Makes the Inc. 5000 for the 7th Time

Xero Shoes Makes the Inc. 5000 for the 7th Time

Your browser does not support the video tag. NEW YORK, August 15, 2023 – Inc. revealed today that Xero Shoes ranks No. 1,861 on the 2023 Inc. 5000, its annual list of the fastest-growing private companies in America. The prestigious ranking provides a data-driven look at the most successful companies within the economy’s most dynamic segment—its independent, entrepreneurial businesses. Xero Shoes' had a three-year revenue of 302 percent. Co-CEO Steven Sashen said, "We're thrilled to be honored again and couldn't do it without our dedicated employees, who go above and beyond: whether they're designing natural footwear, servicing our customers, marketing our products, or picking and shipping boxes of shoes." As Co-CEO Lena Phoenix said on the "How I Built This" podcast earlier this year, "We have an evangelical customer base that is eager to grow with us, and we're excited to see what's next." The Inc. 5000 class of 2023 represents companies that have driven rapid revenue growth while navigating inflationary pressure, the rising costs of capital, and seemingly intractable hiring challenges. Among this year’s top 500 companies, the average median three-year revenue growth rate ticked up to an astonishing 2,238 percent. This year’s Inc. 5000 companies have added 1,187,266 jobs to the economy over the past three years. ###

Xero Shoes Partners with Team Novo Nordisk through 2024

Xero Shoes Partners with Team Novo Nordisk through 2024

 Xero Shoes Partners with Team Novo Nordisk through 2024Barefoot-inspired Footwear Benefits both Athletes and Staff(Broomfield, CO) August 8, 2023 –  The world’s first all-diabetes professional cycling team, Team Novo Nordisk, has partnered with Xero Shoes as their official off-bike footwear.Cyclists wear rigid sport-specific shoes while riding, but off the bike comfortable footwear that allows for a natural range of motion in the feet and toes could benefit riders. For example, according to Dr. Sarah Ridge’s research, walking in minimalist shoes has been shown to build foot strength as much as doing an 8-week foot strengthening exercise program. Xero Shoes’ wider, foot-shaped toe boxes and flexible soles could help with active recovery, whether that’s for riders after a day of training or racing, or for their support staff who are on their feet all day.“We’re extremely pleased to be working with Xero Shoes,” said CEO and Co-Founder of Team Novo Nordisk, Phil Southerland. “Xero Shoes are an up-and-coming American brand and with their ethos and the thought that goes into their whole design and manufacturing process, it’s a perfect partnership for Team Novo Nordisk.”"We're thrilled to help Team Novo Nordisk not only perform better on their bikes by integrating our footwear into their lives but also to spread their inspiring message of resilience and determination," says Xero Shoes CEO, Steven Sashen.Adds Southerland, “It’s important for us as a team to work together with partners who share our goal not only to inspire, educate and empower but also to stay true to the natural aspects of performance and we feel that Xero Shoes will be a great fit for us.”With a shared commitment to promoting health, wellness, and athletic achievement, Xero Shoes and Team Novo Nordisk aim to redefine what is possible.Team Novo Nordisk’s only US athlete, Logan Phippen, has raced on the team for the past seven years, two years at the WorldTour level with the pro team and five years on the development team. Phippen was diagnosed with Type 1 Diabetes at 24, and with the guidance of his medical team, was back on the bike within a week.###ABOUT XERO SHOESXero Shoes was founded in 2009 on the floor of a corner of a spare bedroom by husband and wife co-founders Steven Sashen and Lena Phoenix, offering a simple “DIY sandal making kit”. Today the company offers a complete line of 39 casual and performance shoes, boots, and sandals. Xero Shoes has customers ranging in age from 2-92 in 97 countries who wear their shoes for every occasion and activity. Xero Shoes’ barefoot-inspired designs let your feet function the way nature intended while giving you the protection and style you’re looking for. The company’s mission: Providing the comfort and benefits of natural movement footwear so people can “Live Life Feet First”.   ABOUT TEAM NOVO NORDISKTeam Novo Nordisk is a global all-diabetes sports team of cyclists spearheaded by the world’s first all-diabetes professional cycling team. In 2012, Phil Southerland, co-founder and CEO of the team, and global healthcare company Novo Nordisk came together to create Team Novo Nordisk, based on a shared vision to inspire, educate, and empower people around the world affected by diabetes and promote a healthy and active lifestyle. For more information, visit www.teamnovonordisk.com. 

Xero Shoes’ New UK Website Offers Customers More Products, Robust Support

Xero Shoes’ New UK Website Offers Customers More Products, Robust Support

Broomfield, CO (1st May 2023) –  Xero Shoes, a worldwide natural footwear company, is thrilled to announce an even better customer experience in the UK market with the takeover of XeroShoes.co.uk. Customers can now browse and buy a broader selection of Xero Shoes, and will have dedicated customer support for the UK.XeroShoes.co.uk had been operated by an authorised UK dealer, Silent Running Ltd. On May 1, 2023, the company behind Xero Shoes (Feel the World, Inc. based in Colorado, USA) will be taking over the domain with a freshly designed and optimised site.Benefits for UK Xero Shoes’ customers include: A more robust, better product assortment (also available on Amazon.co.uk), including new colours and more women’s styles  Additional sizing for men and women (Xero Shoes will now offer half sizes in the UK) For the first time in UK, youth styles and sizes are now available  Immediate access to Xero Shoes’ sales and new product launches  Direct assistance from the Xero Shoes Customer Happiness Team for faster, more convenient support “The UK has been one of our top-performing markets for over 10 years, so we're thrilled to provide a much improved and expanded experience for our UK customers,” says Steven Sashen, Xero Shoes CEO. “We look forward to making it easier for our UK audience to experience the comfort, benefits, and fun that our naturally-inspired shoes, boots, and sandals offer.”After launching XeroShoes.eu in late 2021, this international launch marks an exciting new chapter for Xero Shoes and its commitment to providing comfortable, high-quality footwear for people of all ages and lifestyles.Customers in the UK can purchase shoes on www.XeroShoes.co.uk and www.XeroShoes.uk. ###ABOUT XERO SHOESXero Shoes was founded in 2009 by husband and wife co-founders Steven Sashen and Lena Phoenix in a spare bedroom in their house. The company started with a simple “DIY sandal kit”, assembled by Sashen and Phoenix, who appeared on ABC's hit reality-business show, Shark Tank in 2013, where they turned down a $400,000 investment offer. Since then, the brand but has evolved into a complete line of more than 39 casual and performance shoes, boots, and sandals. Xero Shoes designs barefoot-inspired footwear that lets your feet function the way nature intended while giving you the protection and style you’re looking for. The mission is to help people experience the comfort and benefits of natural movement footwear so they can “Live Life Feet First”. Xero Shoes expanded to Europe in November 2021 and UK in May 2023, and has customers ages 2-92 in 97 countries who wear their shoes for every occasion and activity.   

Xero Shoes Ranks No. 203 in Financial Times’ Award: “The Americas' Fastest Growing Companies 2023”

Xero Shoes Ranks No. 203 in Financial Times’ Award: “The Americas' Fastest Growing Companies 2023”

March 28, 2023 – Financial Times announced “The Americas' Fastest Growing Companies 2023” ranking, and Xero Shoes ranked No. 203 on the list, reporting a compound annual growth rate of 283 percent. This is the second year for Xero Shoes to be named to “The Americas' Fastest Growing Companies 2023” ranking, which lists the top 500 companies in the Americas that have achieved the highest compound annual growth in revenues between 2018 and 2021. Xero Shoes’ net revenue grew from $8.7 Million in 2018 to $33.6 Million in 2021. "We're honored to be recognized by Financial Times as one of the fastest-growing companies in the Americas,” say Xero Shoes CEO and Co-Founder, Steven Sashen. “The ongoing demand for natural movement from our international customer base has been one of the reasons we continue to expand into new footwear categories, offering shoes for anything they do.""Our continued growth is thanks to the hard work of our team and the support of our customers, who are passionate about our mission to change the world, one pair of shoes at a time,” adds President and Co-Founder, Lena Phoenix.The data was collected via desk research in official sources like publicly available earning presentations, investor relations, websites, and annual reports. Across 20 countries, over 7,000 public companies were examined.

Inc 5000

Xero Shoes Makes the Inc. 5000 for the Sixth Time, Ranking No. 2,114

(Broomfield, CO) August 16, 2022 – Inc. announced that Feel the World, dba Xero Shoes, is No. 2,114 on its annual Inc. 5000 list, the most prestigious ranking of the fastest-growing private companies in America. Xero Shoes’ experienced a three-year revenue growth of 282.5 percent.“We're thrilled to be named on the Inc. 5000 for the sixth year in a row, thanks to the hard work from our growing number of employees and the passion from our customers who have discovered the comfort, health benefits, and FUN of Xero Shoes,” says Steven Sashen, CEO and Co-Founder of Xero Shoes.  The list represents a one-of-a-kind look at the most successful companies within the economy’s most dynamic segment—its independent businesses. Facebook, Chobani, Microsoft, Patagonia, and many other well-known names gained their first national exposure as honorees on the Inc. 5000.The companies on the 2022 Inc. 5000 have not only been successful, but have also demonstrated resilience amid supply chain woes, labor shortages, and the ongoing impact of Covid-19. During this time, Xero Shoes hired key executives including Shaun Araham, Director of Product Management; Tom Curran, Director of Sales; and Jody Eichler, VP of Digital, who bring an array of experience to propel Xero Shoes’ rapid expansion in both DTC and wholesale businesses sales expansion and support digital and creative marketing efforts. In 2021, the Company grew 46 percent year-over-year, with annual net revenue of $33.6 million. Xero Shoes also launched xeroshoes.eu website to meet the growing demands in the European market.“Despite the economic roadblocks, we’re proud of our company’s continued growth and ability to rise above multiple challenges as we provide our customers with innovative footwear that changes lives,” says Lena Phoenix, President and Co-Founder of Xero Shoes.###About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally so they can “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes out of necessity after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn't ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 2021 and now has a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity.  Xero Shoes is the footwear partner for two USA National Teams - USA Artistic Swimming and USA Archery.  Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC's hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary. 

Xero Shoes Expands Executive Team with Industry Veterans to Drive Rapid Expansion

Xero Shoes Expands Executive Team with Industry Veterans to Drive Rapid Expansion

Shaun Aharam, Tom Curran, and Jody Eichler bring decades of experience in product management, sales, and digital marketing to top-performing minimal shoe company Broomfield, CO (July 7, 2022) – Xero Shoes, a leading provider of natural movement footwear, announces the hiring of three seasoned industry professionals to join the Company’s leadership team. Shaun Aharam, Director of Product Management; Tom Curran, Director of Sales; and Jody Eichler, VP of Digital bring an array of experience to propel Xero Shoes’ rapid sales expansion and support digital and creative marketing efforts. “We're thrilled to have people with this level of talent joining our team and accelerating our growth,” says Steven Sashen, CEO of Xero Shoes. “With their combined sales, marketing, and creative expertise, we look forward to helping more people discover the comfort, health benefits, and FUN of Xero Shoes.”Shaun Aharam is a curious creative with a background as a Creative Director and Product Designer for Khul, Nautica, Oscar de la Renta, Ralph Lauren, Target Corporation, and The North Face. At Xero Shoes, he joins as Director of Product Management, where he will lead product design and development. “I have a passion for design and storytelling, and this mindset allows me to ground the product in practicality and purpose, with the intention to always create something new,” says Aharam. “My position with Xero Shoes allows me to align my personal passions of wellness and fitness with decades of industry experience.”Tom Curran joins Xero Shoes as the Director of Sales and will oversee Xero Shoes’ rapid expansion in the U.S. wholesale channel and international marketplace. Tom built up an impressive sales portfolio at Newton Running, where he grew into the role of VP of Sales at Newton Running.“I’ve been involved in the natural footwear industry for more than 12 years, and with Xero Shoes continually expanding their lifestyle and performance footwear, I look forward to pursuing new avenues for sales and distribution,” says Curran. “We’ve seen the adoption of minimalist footwear grow and I’m looking forward to developing strong retail and distribution partnerships.”Jody Eichler, Xero Shoes’ new VP of Digital brings more than 20 years of experience in digital marketing where she’s led interactive, full-scale B2B and B2C campaigns. She’s a pioneer in the SEO field and her marketing tactics have improved campaigns and led to increased sales leads.“Now more than ever, digital marketing is pivotal to scaling a successful brand,” says Eichler. “We already have a loyal fan base of repeat customers that really love their Xero Shoes and interact with us through the web, email, and social media. I’m eager to help amplify Xero Shoes’ strategic marketing efforts with next-level, digitally connected brand interactions and customer-centric marketing journeys.”Xero Shoes plans to make more strategic hires over the next year to meet customer demand and industry growth in the minimalist footwear industry. In 2021, the Company grew 45% year-over-year, with annual net revenue of $33.5 million.###About Xero ShoesFounded in 2009, Xero Shoes manufactures comfortable, lightweight, performance and casual footwear built with a “foot-first design”. The company’s mission is to help people experience the comfort and benefits of barefoot-inspired footwear that lets them move naturally so they can “Live Life Feet First”. Co-founder and CEO, Steven Sashen, started Xero Shoes out of necessity after discovering that running barefoot solved years of running injuries, but that being actually barefoot wasn't ideal in many situations. Xero Shoes launched in December 2009, in the EU in November 2021 and now has a complete line of casual and performance shoes, boots, and sandals that customers ages 2-92 in 97 countries wear for almost any imaginable occasion and activity.  Xero Shoes is the footwear partner for two USA National Teams - USA Artistic Swimming and USA Archery.  Sashen, along with co-founder and President, Lena Phoenix, appeared on ABC's hit reality-business show, Shark Tank, where they turned down a $400,000 offer from Kevin "Mr. Wonderful" O'Leary.

artistic swimmers in Xero Shoes

USA Artistic Swimming Announces Partnership with Xero Shoes

COLORADO SPRINGS, CO – (July 8, 2020) - USA Artistic Swimming signs Xero Shoes as its official footwear partner providing athletes with innovative shoes that match the team’s style in the water.“They are not your conventional shoe, and we are not your conventional sport,” said USA Artistic Swimming CEO, Adam Andrasko. “We both embrace what is special about ourselves and use it in a positive way.”Established 41 years ago, USA Artistic Swimming officially rebranded from USA Synchronized Swimming in March. Artistic swimming is a women's Olympic discipline that combines technical perfection, synchronisation, choreography, artistry and expressive power. Athletes wear beautifully decorated swimsuits and waterproof make-up. They often perform choreography and use music that is unique to their heritage, creating a rich and distinctive spectacle.Xero Shoes’ lightweight footwear prides itself on minimalism and natural movement. Xero Shoes have sold hundreds of thousands of shoes, boots, and sandals to customers in 97 countries, ages 2-92, and will now be worn by the USA Artistic Swimming Senior National Team at every international competition."We're so excited that USAAS asked us to support their incredible athletes and coaches,” said Steven Sashen, Xero Shoes CEO. “We are looking forward to having lots of fun together and helping the team reach their goals, feet first."About USA Artistic Swimming USA Artistic Swimming [USAAS] was established as a nonprofit organization in 1979 and is the United States national governing body for the sport. It is recognized by the International Olympic Committee, the United States Olympic Committee and FINA (Federation International de Natation Amateur) — the international governing federation. USAAS organizes, participates in, and promotes a variety of competitive events each year. These events begin at the local leveland continue in the following categories: Age Group (12-19), Junior (15-18), Senior and Masters (20+). https://www.teamusa.org/USA-Artistic-SwimmingAbout Xero Shoes Feel The World, Inc. (dba Xero Shoes) of Broomfield, CO, manufactures Xero Shoes®, addictively comfortable, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement with a layer of protection and comfort. FTWI launched in December 2009 and now has customers ages 2 to 92, in 97 countries who wear Xero Shoes for walking, hiking, yoga and gym-going, CrossFit, kayaking, rafting, paddle boarding, jogging, and even running hundred-mile ultra marathons.

Xero Shoes Closes $2.3M Deal with JPMorgan Chase

Xero Shoes Closes $2.3M Deal with JPMorgan Chase

(Broomfield,CO) September 17, 2018– Xero Shoes just announced the successful completion of a $2.318M debt transaction with JPMorgan Chase Bank.Xero Shoes plans to use this debt capital to support their already rapid growth, increase their product line and marketing efforts, and refinance existing debt.Inc. Magazine reports that Xero Shoes has a 3-year growth of 617%, with 2017 sales of $5.53M. Xero Shoes co-founder and CFO, Lena Phoenix, adds, “We expect that 2018 will again show the rapid growth we’ve seen in the last three years.”Xero Shoes manufactures addictively comfortable, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and  affordable, Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement plus a layer of protection and comfort. Customers ages 2 to 92, in 97  countries wear Xero Shoes for walking, hiking, yoga and gym-going, kayaking, rafting, paddleboarding, jogging, and even running hundred-mile ultramarathons.Says CEO and co-founder, Steven Sashen, “We’re thrilled that Chase’s support will  help us spread our movement movement around the world, one foot at a time.”This year, Xero Shoes was #818 in the Inc. 5000 (up from #1753 last year), was  named one of the 50 Colorado Companies to Watch, was recognized as one of the top 100 Women Owned companies in Colorado, and was a Biz West Mercury 100 winner for the third time in 3 progressively higher revenue categories.

For the 2nd Time, Xero Shoes Appears on the Inc. 5000 With Three-Year Revenue Growth of  617%

For the 2nd Time, Xero Shoes Appears on the Inc. 5000 With Three-Year Revenue Growth of 617%

(Broomfield, CO) August 15, 2018 – Inc. magazine today revealed that Xero Shoes is No. 818 on its 37th annual Inc. 5000, the most prestigious ranking of the nation’s fastest-growing private companies, thanks to 3-year revenue growth of 617% and 2017 revenue of $5.53M. Xero Shoes was ranked #1753 on last year’s Inc. 5000 list. Fewer than 1-in-3 companies make the Inc. 5000 more than one time.Companies on the Inc. 500 are featured in Inc.’s September issue. They represent the top tier of the Inc. 5000, which can be found at http://www.inc.com/inc5000.This year, Xero Shoes received three other business honors: one of the 50 Colorado Companies to Watch, one of the top 100 Women-Owned companies in Colorado, and a Biz West Mercury 100 winner for the third time in 3 progressively higher revenue categories.Says CEO and co-founder, Steven Sashen, “We are, of course, honored to receive these awards. But, more, we’re grateful to the hundreds of thousands of people around the world who have put Xero Shoes on their feet, experienced the fun and benefits of natural movement, and are living life feet first.”###ABOUT:Feel The World, Inc. (dba Xero Shoes) of Broomfield, CO, manufactures Xero Shoes®, addictively comfortable, lightweight, performance and casual sandals and shoes built with a “foot-first” design. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of natural, barefoot-inspired movement plus a layer of protection and comfort. FTWI launched in December 2009 and now has customers ages 1 to 91, in 97  countries who wear Xero Shoes for walking, hiking, yoga and gym-going, CrossFit,  kayaking, rafting, paddle boarding, jogging, and even running hundred-mile ultra