Former Crocs Exec and Avia Co-founder Joins “Barefoot” Start-up Xero Shoes
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Xero Shoes Named Winner of Three Top Colorado Companies Awards
(Broomfield, CO) June 22, 2018 – Feel the World, Inc. (dba Xero Shoes) maker of addictively comfortable shoes and sandals, has won three prestigious state and local awards: The Colorado Office of Economic Development’s Colorado Companies to Watch, Colorado Biz magazine’s 2018 Top Women-owned Business List, and Biz West magazine’s Mercury 100.Colorado Companies to Watch honors second-stage companies that develop valuable products and services, create quality jobs, enrich communities, and create new industries throughout Colorado. Xero Shoes was one of 50 companies selected out of over 1,100 nominated companies.Biz West’s Mercury 100 recognizes rapidly growing companies in Boulder and Broomfield counties. With 284% growth between 2015 - 2017, Xero Shoes was the 2nd fastest growing company with revenues between $3.7 and $8 million and 2nd fastest growing overall as well. This is the 3rd time Xero Shoes has made the Mercury 100 each time in a higher revenue category.Colorado Biz magazine honors the top women-owned businesses by revenue. With $5.53 million in revenue for 2017 Xero Shoes – ranked #46 and was also the 2nd fastest growing company on the list. Lena Phoenix co-founder, CFO, and majority owner say, “We’re so fortunate to have such a supportive community for women-owned businesses in Colorado and it’s really exciting to join this list of inspiring women business owners.”Phoenix’s husband co-founder and CEO Steven Sashen adds, “These awards give Lena and me a much-needed opportunity to step back and appreciate the results of our work together… and of course motivate us to rank even higher on all the lists next year.”The company expects to be listed on at least two more upcoming “top company” lists including the Inc. 5000 on which they were #1753 for 2017.ABOUT: Feel The World Inc. of Broomfield CO manufactures Xero Shoes® addictively comfortable lightweight performance and casual sandals and shoes built with a “foot-first” design. Durable stylish and affordable — Xero Shoes supply the fun and benefits of natural barefoot-inspired movement plus a layer of protection and comfort. FTWI launched in December 2009 and now has customers ages 1 to 91 in 97 countries who wear Xero Shoes for walking, hiking, yoga and gym-going, Crossfit, kayaking, rafting, paddle boarding, jogging, and even running hundred-mile ultra marathons.###

Former Crocs Exec and Avia Co-founder Joins “Barefoot” Start-up Xero Shoes
Boulder, CO, October 2, 2012 – Dennis Driscoll, a 35-year footwear industry veteran who co-founded Avia Footwear and most recently worked as Global Design Director for Crocs, has joined Boulder-based barefoot running shoe start-up, Feel The World, Inc., the makers of Xero Shoes • Original Barefootware.Driscoll's roll at the bestselling "barefoot sandal" manufacturer is Chief Development Officer. Asked what attracted him to the product, he answers, "Xero Shoes are genuine, legitimate. We don't have to create ways to differentiate our product, because it is actually different."Regarding the company, and its co-founders, Steven Sashen and wife Lena Phoenix, Driscoll adds, "They are a smart team who've already proven themselves and their business. I like that my experience with all aspects of the footwear business can have a big impact here."Sashen and Phoenix reciprocate the admiration. "It’s highly unusual for someone of Dennis’s skills and caliber to work for a company at our stage. We're thrilled to have Dennis help take our product, and our company, to the levels we know they can attain."Dennis Driscoll started in the footwear business in 1978 with Osaga Athletic Footwear as the Director of Product Development. In 1981 he co-founded Avia Athletic Footwear as the VP of Product. Ten years later Dennis joined Wilson Sporting Goods as the Global Business Unit Director of Footwear. After a 7-year stint at Converse in senior product roles, Driscoll took a position at Doc Martens Footwear and moved to London as the Global Director of Product. In 2010, he went to work for Crocs as Global Design Director where he had a fourteen-member design team in the US office and design centers in Padova, Italy and Tokyo, Japan.Visit www.thexeroshoessale.com to learn more about the minimalist sandal company and its barefoot-style products.###ABOUT: Feel The World, Inc. of Boulder, CO, manufactures Xero Shoes®, a high-tech upgrade on the traditional huaraches running sandal of the Tarahumara Indians of Mexico. Durable, stylish and affordable — Xero Shoes supply the fun and benefits of being barefoot, but with a layer of protection. Feel The World, Inc. launched in December 2009. To date, over 25,000 customers, ages 1 to 91, in more than 73 countries wear Xero Shoes for walking, hiking, yoga and gym-going, Crossfit, kayaking, jogging, and even running hundred-mile ultra marathons. #




